CHEDDAR OPENS LIVE STUDIO IN FLATIRON BUILDING SPRINT STORE
Iconic, curved glass, street-level “prow” to be home to new “Cheddar Life” live broadcasts
NEW YORK, August 1, 2016 — Cheddar, the live news network that sits at the intersection of technology, media, business and culture today opened its street level studio in New York City’s most iconic building and store. Cheddar will broadcast daily live shows from the ground-level curved corner of the Sprint store situated in the Flatiron Building.
Cheddar will launch “Cheddar Life” from the studio- a new block of live and on-demand programming focused on health, wellness, pets, entertainment, beauty, cooking, fashion and of course the Cheddar core of media and technology.
“The Prow space at our iconic Flatiron building has long been an important artistic and cultural center in the heart of Manhattan’s Silicon Alley and we are delighted to welcome Cheddar to our building,” said Jane Gural-Senders, executive director for the Flatiron building and a principal of Newmark Holdings, an ownership partner. “As a medium defining business news network for Millennials, Cheddar will offer our tenants and the surrounding community an exciting new live broadcast that we are thrilled to host.”
“Cheddar is a company that shares Sprint’s passion for innovation and forging new ways to connect with customers.” said Karen Paletta, Sprint Regional President. “Our flagship location in the historic Flatiron Building is the perfect backdrop for the Cheddar video news network.”
“We are happy to have Cheddar broadcast from the Prow of our iconic Flatiron Building, among the beautiful public art exhibits,” said Veronica Mainetti, President of Sorgente Group of America, the majority holder of the Flatiron Building. “The live news network will be a great addition for the public to enjoy.”
“It’s the best building and store in Manhattan,” said Jon Steinberg, founder and CEO of Cheddar. Sprint has an innovative and technology driven spirit and the Flatiron building is an iconic engineering wonder. The curved glass street level corner of the building is the perfect home for Cheddar and the Flatiron district is the heart of startups and technology in Manhattan- my sincerest of thanks to the amazing team at Sprint and the Flatiron Building ownership for making this happen.”
Cheddar Life will begin with a live hour from 12:30PM to 1:30 PM (EST) weekdays and stream live on multiple platforms & OTT services. The new show will focus on lifestyle passion points and take an informative, modern, and casual approach to the morning news and daytime chat format.
Live programming hours will expand rapidly from the Flatiron studio.
The show will incorporate interviews, exercise challenges, cooking, video games, street interviews, fashion and beauty, and a full bar.
The show’s set will continue to incorporate the artwork famous to the Flatiron Building’s Prow Artspace.
Be sure to attend our Friday launch party!
About Cheddar
Cheddar is a live and on demand video news network focused on covering the most innovative products, technologies, and services transforming our lives. The network covers this news through the lens of the companies and executives driving these changes. Cheddar broadcasts from Post 10 on the floor of the New York Stock Exchange, the Sprint Flatiron Building store, and NASDAQ Marketsite. The company was founded by Jon Steinberg, President and Chief Operating Officer of BuzzFeed from 2010 to 2014. Its lead investor is Lightspeed Venture Partners.
About Sprint
Sprint (NYSE:S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served more than 59.4 million connections as of June 30, 2016 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past five years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
